More than 1.9 billion Coca-Cola is served in more than 200 countries every single day. It's hard to believe that a drink created in 1892 would continue to exist till today, and perhaps exist forever.
Maybe one of the reasons coke will continue to remain relevant forever, is because of the way the company seriously guards the brand and everything related to it.
For example, no outsider knows the recipe for making cokes.
At World of Coca-Cola museum in Atlanta (the original home of coke), you can visit The Vault of the Secret Formula exhibit, where the recipe for making coke is kept. In other words, you can see where the recipe is kept, but you can never touch it or know the content.
What a brave way to prove that no one can break the vault!
Before the recipe was brought to Coca-Cola's vault, it was kept in a vault in an Atlanta bank.
In addition, you will never see other logos with the Coca-Cola font. Never! Why? Because In 1893, the company registered the trademark for the font with the U.S. Patent Office.
It's almost impossible to think of a country where you can't find coke.
Is there any country in the world where you can't find coke?
Yes. You will never find coke in North Korea and Cuba.
Trying to buy coke in those two countries is like trying to buy an illegal black market product. As a matter of fact, if you find cokes in those two countries, it's because they were brought in through black market from neighboring countries where selling coke isn't illegal.
The absence of coke in those two countries is as a result of the trade embargoes that America placed on the countries since the 1960s. 🖊
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